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Blog

July 2021

Blog

July 2021

Client Spotlight: Juicera, A Startup Juice Company’s Journey to Success

Lori Robinson never dreamed of owning a juice company. Her passion, from the time she was a small child, was advertising. But a chance connection with a juice aficionado (and founder of a local juice startup) paved the way for a beautiful partnership.   The two forged Juicera—a cold-pressed juice company that[…]
Assortment of cosmetic spa products display in shop on a table.

Everything You Need to Know About Wholesale for Your Product Business

As you establish your product business, you might think about selling your products wholesale and wonder how to sell wholesale as a small business. When you sell wholesale, you sell your products at a lower price to a retailer or a third party, who then sells them directly to their customers.[…]
Woman sitting on kitchen floor searching the web on laptop.

How to Design an Impressive Website for Your Product Business: 5 Tips for Success

When you’re ready to launch your product business, you’ll need to set up a website. Even if you run a brick-and-mortar business, embracing the e-commerce world will help you expand your reach and make more sales. Your website will serve both as a way for customers to get to know your[…]
Woman holding a dropper placing liquid into brown containers.

Which Manufacturing Path to Choose for Your Beauty Product: Private Label vs Custom Manufacturing

One of the many choices you face when running a beauty company is what manufacturing method to choose: private label vs custom manufacturing. There are three paths you can take for manufacturing your beauty products—private label, semi-custom formula, and custom formula. Each manufacturing path is right in certain situations, and each has[…]