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Blog

2020

Blog

2020

Exiting Your Product Business- How and Why to Make a Shutdown Plan Before You Launch

Exiting Your Product Business: How and Why to Make a Shutdown Plan Before You Launch

If you’re launching a product business, the last thing you want to think about is what happens if you fail. But part of starting a business is planning ahead for all contingencies—including exiting your business. Somewhere down the line, you might come to the point where your business is no longer[…]
top_packaging_design1

Awarded Top Package Design Company

Award Winning Packaging Design “We are honored to be chosen as a global leader in branding and packaging design and receive the prestigious award of Clutch Global Leader in 2020.” – Lauren Casgren-Tindall, Owner & Principal Every year, Clutch announces their Leader Awards, a list of the highest-ranking companies on their site[…]
Top 7 steps to identify the right beauty business for you

Top 7 steps to identify the right beauty business for you

Your passions and purpose, unique skills and talents, values, experiences, and perspectives are all sources to draw from in order to create a unique and profitable niche for your beauty business. However, with so many different components to consider, identifying the proper business steps can get a bit confusing. Here, we[…]
The "New Normal" is Permanent

The “New Normal” is Permanent: How COVID is Shifting Consumer Behaviors, Now and Forever

When the global pandemic hit, many industries saw disruption. Our society experienced major changes in every aspect of our lives, from work to shopping to social interaction. Months later, we’ve entered into a “new normal.” But is the new normal here to stay? As we get used to the changes we’ve[…]
Which Printing Process Should You Choose For?

Which Printing Process Should You Choose? The Pros and Cons of 5 Options For Your Packaging

Creating a design and package for your food and beauty product is a complex process, full of choices. Even after you come up with the perfect design and packaging, you have one final, crucial decision to make—what printing process to use?  Printing processes range in price and technique, and it can[…]
Top-beauty-business-tips-to-set-up-your-dream-team

Top beauty business tips to set up your dream team

One of the key elements to creating a successful beauty business is putting together a team. It’s crucial to understand how to build a team for your business, including who to include in your team and how to hire and manage them. Even if you are starting out as a solopreneur[…]
The Importance of Email Marketing in 2020 and Beyond (Plus Our Tips for How to Do it Right)

The Importance of Email Marketing in 2020 and Beyond (Plus Our Tips for How to Do it Right)

There’s no doubt that 2020 marks a big shift in product businesses. COVID-19 brought many changes to the way people shop. People are online now more than ever. Even industries that thrived off of in-store purchases are shifting to a heavier online presence, and e-commerce is booming. If you run a[…]
The-Truth-About-Color-and-Language

The Truth About Color and Language: How Our Words Shape the Way We See

If you ever joined in the great internet debate of the white/gold vs black/blue dress, you might have found yourself in disbelief that anybody could see the picture differently than you. After all, seeing is believing. If we can’t trust our own eyes, what can we trust?  But it turns out[…]
The-Worst-Rebrand-in-History

The Worst Rebrand in History: How to Avoid Tropicana’s Famous Failure

Rebranding can be a strong marketing tool. It gives brands a chance to reinvent themselves, pivot to a new direction, and find new ways to stand out from the crowd. But not all rebrands are successful. History has seen many major companies attempt major rebrands only to fail. Possibly the worst[…]
creme de mint 5 star reviews

We Love Our 5 Star Reviews!

Whether you looking for a clean, minimalist design or a bold, patterned design for your packaging, we can help! 2020 design trends are pointing to stronger patterns and illustrations that create greater emotional connection with the customer and stand apart from competitors.  When you partner with us we’ll help you achieve[…]