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Blog

2015

Blog

2015

Research your competition

Have You Researched Your Competition?

Business plans include a section on rating your competitors for good reason. Competition can make a business stronger and benefit customers. The key is not to fret over having the best in everything, but to value your customers so they will have a positive each time they deal with your company.[…]

Should I Start This Business?

Businesses are a commitment and a way to challenge yourself when you are ready to tackle a new phase in your life. They also raise issues of both competency and confidence. If you are curious, “Should I Start a Business” and what kind of business should I start, download and fill[…]

FDA’s New Proposed Nutrition Facts Label

The more things change, the more they stay the same. The FDA has been part of the movement to proper nutritional knowledge through labeling since the 1990s, including an evolution toward trans fat awareness since its 2006 ruling requiring disclosure of trans fat content. Food labels are being revamped and science[…]

Attracting Your Ideal Customer

Understanding your ideal customers and their pain points is the first step in being a successful business. While they may share similar struggles, every customer is singular. It is crucial to understand how each differs and how to address unique concerns without trying to please everyone thus, risking the dilution of[…]

Is Bad Packaging Design Hurting Your Sales?

If success were easy, everyone would have it. There may be barriers you are unaware of that hurt your product sales and bad packaging design is one of them. Bad packaging design can lead to: Being ignored on the shelf Most consumers shop on autopilot. Very few people come to a[…]

#1 Best Way to Market a New Business

No man is an island; neither, apparently, is a business. Entrepreneurs may not need staff, but they do need customers. When going into business, you were most likely told to network as if it were a part-time job. In many ways, it is not as much about getting your name out[…]

3 Ways to Find a Great Niche

The market seems saturated with so many options. If you would like a slice of pizza, for example, you can go artisanal, gluten-free, high-end, or down-market. It may be best to consider industries as bicycle wheels and niches as the spokes. Niches sub-divide markets to yield high-quality, specific products to reach[…]

Is Your Logo Right?

Logos can go right, or on the flip side, terribly wrong. People need to see your brand many many times before it makes an impression on them and even longer before they will consider buying from you. The logo is the often the first impression, so it is important to get[…]

Top 5 Ways to Get Positive Online Reviews

Your aim should be for every customer to have such a positive experience that they want to tell everyone about it. In the digital age where plates of food and selfies with treasured products are the norm on social media feeds, this should seem like an easy task. Websites such as[…]

Inspiration from the Desert

After 15 years and 7 hours of anticipation, I finally arrive at my first Burning Man festival. In the an empty dusty desert about 2 hours outside of Reno in the middle of nowhere, a city called Black Rock City grows from zero to 70,000 people for a week and then[…]