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Designing Brands People Crave lauren@cremedemint.com | 305-814-8680
Made in the USA

Made in the USA

Now that globalization has become a standard in the marketplace, we’re beginning to realize something…sometimes it’s better to keep things local. Manufacturing on our home turf allows for faster, cheaper production, easier communication between parties, and support of American jobs.   In the beauty market, consumers are more concerned than ever about the ingredients they… Continue Reading

Your Target Demographic in Packaging

Your Target Demographic in Packaging

As we discussed in Custom is King in 2017!, the demand for customized products is on the rise. This means that brands are being required to niche in different demographics.   Knowing your target market The most successful small business owners understand that only a certain number of people will be interested in their product… Continue Reading

Gaining Consumer Trust: “Throwbacks” Inspire Nostalgic Packaging

Gaining Consumer Trust: “Throwbacks” Inspire Nostalgic Packaging

Throwbacks are everywhere these days! With the popularity of #throwbackthursday posts on social media, and shows like “Stranger Things,” it’s no wonder that consumers are craving more nostalgia. One of the key strengths of retro packaging is it can feel personal and homemade, especially nowadays, many people want something that feels more personalized. I created this… Continue Reading

How to “Wow” Consumers with your Packaging

How to “Wow” Consumers with your Packaging

To continue our series on packaging that sells, let’s talk about how to “wow” your consumers with this crucial piece of marketing. What draws your eye to a product in the store? I know I’m drawn to packaging that stands out that looks different than what I’ve seen before. I am also drawn to packaging… Continue Reading

Make Your Packaging More Personal and Engaging

Make Your Packaging More Personal and Engaging

In addition to choosing a stunning design for your packaging, your package copy needs to sizzle. Over the years, I’ve picked up some key insights into what type of copy works best in the design of your packaging. Designers and copywriters make a dynamic duo…we sometimes end up working side by side and learn a… Continue Reading

Is Your Packaging Intelligent Enough for Consumers?

Is Your Packaging Intelligent Enough for Consumers?

What does it mean to have intelligent packaging? Beyond the basic function of containing an item and telling what it is, brands are beginning to make packaging that’s able to communicate new in-depth information to the consumer. Sensing, recording, and detection devices that monitor changes in the product or the environment are being added to… Continue Reading

Habits vs. Resolutions: How to Grow Your Business in 2017

Habits vs. Resolutions: How to Grow Your Business in 2017

Now that the holiday festivities have wrapped up…it’s goal season for business owners! One of my New Year’s resolutions is to only do what’s essential. I tend to like new experiences, so I often find myself taking on too much. The risk in overloading yourself is that you often end up not doing anything well…so… Continue Reading

The gift of 3D

The gift of 3D

In the month of gift giving and holiday spirit, many of us are looking for inspiration. Inspiration for what gift to give, inspiration for the New Year and inspiration on what drives us in life. For many of us, what drives us is our family, our spirituality and/or our career. For Chuck Hill in 1986… Continue Reading

The Merging of Food and Technology: Become a Digital Foodie

The Merging of Food and Technology: Become a Digital Foodie

What was once considered an odd couple, food and technology, has turned into a delicious marriage. With a click of the button on Eat24, you can receive a meal from your favorite restaurants or have FreshDirect deliver your groceries. One works with ingredients and the other with images. With digital marketers always searching for the… Continue Reading