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Designing Brands People Crave lauren@cremedemint.com | 305-814-8680
Strategies for Ecommerce Packaging Success

Strategies for Ecommerce Packaging Success

Over the last several years, ecommerce has exploded into a multi-billion dollar industry. And it is only expected to grow. According to Entrepreneur.com, in 2010 ecommerce retail totaled at $163.7 billion, and those numbers are projected to increase to $491.5 billion by 2018. However, this doesn’t mean your business will automatically be booming if you… Continue Reading

A Taste of Cuba

A Taste of Cuba

Last month, I took my first trip to Cuba. As a package designer, I am always fascinated what grocery stores and shops look like in other countries. Like my trips to Sweden or Turkey, but Cuba was different. A short trip…less than an hour flight and only 90 miles from the tip of the Florida… Continue Reading

Made in the USA

Made in the USA

Now that globalization has become a standard in the marketplace, we’re beginning to realize something…sometimes it’s better to keep things local. Manufacturing on our home turf allows for faster, cheaper production, easier communication between parties, and support of American jobs.   In the beauty market, consumers are more concerned than ever about the ingredients they… Continue Reading

Your Target Demographic in Packaging

Your Target Demographic in Packaging

As we discussed in Custom is King in 2017!, the demand for customized products is on the rise. This means that brands are being required to niche in different demographics.   Knowing your target market The most successful small business owners understand that only a certain number of people will be interested in their product… Continue Reading

Gaining Consumer Trust: “Throwbacks” Inspire Nostalgic Packaging

Gaining Consumer Trust: “Throwbacks” Inspire Nostalgic Packaging

Throwbacks are everywhere these days! With the popularity of #throwbackthursday posts on social media, and shows like “Stranger Things,” it’s no wonder that consumers are craving more nostalgia. One of the key strengths of retro packaging is it can feel personal and homemade, especially nowadays, many people want something that feels more personalized. I created this… Continue Reading

How to “Wow” Consumers with your Packaging

How to “Wow” Consumers with your Packaging

To continue our series on packaging that sells, let’s talk about how to “wow” your consumers with this crucial piece of marketing. What draws your eye to a product in the store? I know I’m drawn to packaging that stands out that looks different than what I’ve seen before. I am also drawn to packaging… Continue Reading

Make Your Packaging More Personal and Engaging

Make Your Packaging More Personal and Engaging

In addition to choosing a stunning design for your packaging, your package copy needs to sizzle. Over the years, I’ve picked up some key insights into what type of copy works best in the design of your packaging. Designers and copywriters make a dynamic duo…we sometimes end up working side by side and learn a… Continue Reading