Six Steps to Creating a Strong Brand: From the Big Picture to the Small Details

Six Steps to Creating a Strong Brand: From the Big Picture to the Small Details

What comes to mind when you think about branding? Logos, colors, taglines?  Those are all important parts of a brand, but branding is more than just a logo or a tagline. Your brand isn’t just one element. It’s the way customers feel when they think about your company. It’s your reputation. It’s your story.  Branding […]

Starting Your Own Wine Label: Everything You Need to Know

st tropez rose how to start wine business blog

Do you dream of starting a wine business but don’t want to run a vineyard?  If so, then you’re in luck—starting a private label wine brand offers you the chance to break into the wine world and run a successful business.  It’s a great time to start a wine brand—millennials in particular enjoy wine regularly!   […]

How to Measure Your Business Success: Choosing the Right KPIs to Track

Entrepreneur tracking their business metric KPIs with coffee mug placed next to the laptop.

When you’re running a small business, it’s important to track data and measure your business success. But how do you do that? What should you track? And how will you know whether you’re successful? The answer lies in KPIs—key performance indicators. Without tracking your KPIs, your business could be floating around without a direction. After […]

Pet Supplements 101: 5 Questions Every New Brand in the Industry Needs to Ask

Dr. Carol pet product labels supplement bottle design showcased next to puppy against white background.

The health and fitness industry has skyrocketed over the last decade, and with it, so have protein bars, health food, and dietary supplements.  But human supplements aren’t alone in that growth. As more people have grown health-conscious and concerned about their own wellness, they have also started focusing on the health of their four-legged best […]

The Life Cycle of a Customer: How to Acquire and Convert Leads that Last

The Life Cycle of a Customer: How to Acquire and Convert Leads that Last

Businesses today know that standing out as a brand is more important now than ever. Consumers have a never-ending amount of choices right at their fingertips… To make matters worse, according to the 2019 Edelman Trust Barometer Special Report, trust is more important to ever than customers but also harder to earn than in the […]