Six Steps to Creating a Strong Brand: From the Big Picture to the Small Details
February 1, 2022
What comes to mind when you think about branding? Logos, colors, taglines? Those are all important parts of a brand, but branding is more than just a logo or a tagline. Your brand isn’t just one element. It’s the way customers feel when they think about your company. It’s your reputation. It’s your story. Branding […]
Starting Your Own Wine Label: Everything You Need to Know
January 11, 2022
Do you dream of starting a wine business but don’t want to run a vineyard? If so, then you’re in luck—starting a private label wine brand offers you the chance to break into the wine world and run a successful business. It’s a great time to start a wine brand—millennials in particular enjoy wine regularly! […]
How to Measure Your Business Success: Choosing the Right KPIs to Track
January 4, 2022
When you’re running a small business, it’s important to track data and measure your business success. But how do you do that? What should you track? And how will you know whether you’re successful? The answer lies in KPIs—key performance indicators. Without tracking your KPIs, your business could be floating around without a direction. After […]
Successful Sales Partnerships: How to Find Sales Reps for Your Product Business (and How to Work With Them)
December 7, 2021
How to Find a Sales Representative for Your Business Working with sales representative can be a great decision for your product business. When you’re first starting out in business, you might not have the capital to hire a full sales team. But when you work with a sales rep they will sell your product for you […]
Plant-Based Meat Alternatives: How Food and Beverage Entrepreneurs Can Take Advantage of the Rising Trend
December 5, 2021
There’s no doubt about it—plant-based meat alternatives are on the rise! That rise means new opportunities for businesses in the food and beverage industry. In the recent past, creating a plant-based version of meat that looked, smelled, and tasted like meat was an unheard of idea. Those looking to cut back on meat only had […]
The Future of Sustainable Meat Alternatives: From Plant-based to Cruelty-Free to Cultured Meat
December 1, 2021
Is the demand for sustainable meat alternatives changing the landscape of food as we know it? It’s impossible to deny the popularity of meat. Only 2% of Americans choose to follow a vegetarian diet (and for vegans, the number is even lower.) In fact, in 2018, the average American ate more than 220 pounds of […]
Microbiome Diets: The Latest Startup Craze (and The Opportunity for Food and Beverage Business Owners)
November 12, 2021
There’s a new diet craze taking the wellness industry by storm—microbiome diets! For decades, people have searched for diets that could help them lose weight and feel good. Over the years, many fad diets have come and gone, from low-calorie to low-carb to intermittent fasting and everything in between. But microbiome diets take a different […]
Pet Supplements 101: 5 Questions Every New Brand in the Industry Needs to Ask
November 8, 2021
The health and fitness industry has skyrocketed over the last decade, and with it, so have protein bars, health food, and dietary supplements. But human supplements aren’t alone in that growth. As more people have grown health-conscious and concerned about their own wellness, they have also started focusing on the health of their four-legged best […]
Creative Endeavors in Our Agency: A Conceptual Collaboration for a Unique Chocolate Packaging Design
November 5, 2021
Creative Collaboration to Chocolate Packaging Design As the founder of a design agency, I’m always on the lookout for talented artists for inspiration, motivation, and collaboration. So, when an old acquaintance of mine, Courtney McClain of McClain Grayson Co. started creating illustrations that inspired me, I knew I wanted to work on a project together. I reached […]
The Life Cycle of a Customer: How to Acquire and Convert Leads that Last
November 3, 2021
Businesses today know that standing out as a brand is more important now than ever. Consumers have a never-ending amount of choices right at their fingertips… To make matters worse, according to the 2019 Edelman Trust Barometer Special Report, trust is more important to ever than customers but also harder to earn than in the […]