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Author Archives: creme

Cannabis continues to boom

Cannabis continues to boom

A Flourishing Industry Despite legal inconsistencies regulating the industry, Cannabis continues to boom. It seems to be growing exponentially, with more and more Cannabis-based businesses and products entering the market place daily. This industry is thriving in every sense of the word, and so are its investors. Part of the reason why the Cannabis industry… Continue Reading

The Keto Craze

The Keto Craze

  The Rise of Keto Have you heard of these popular diets – Paleo, Raw Food, Whole 30, Vegan, Gluten-Free? If you are food entrepreneur or creative in the food space, you have likely heard of most of them. As business owners and creatives, we need to keep up with the diet trends to evolve… Continue Reading

How cashier-less shopping will change the customer experience

How cashier-less shopping will change the customer experience

  Everyone’s favorite online retailer is making waves yet again. Industry giant Amazon is expanding beyond e-commerce with cashier-less brick-and-mortar stores. And while this may sound very surprisingly, it actually makes sense.   Brick-and-Mortar Even though people have been relying on online shopping more and more, most spending still occurs in physical stores. To capitalize… Continue Reading

What is your brand’s “Brand Intimacy”?

What is your brand’s “Brand Intimacy”?

Emotions Matter Around 90% of all purchasing decisions are made based on emotion. That means that how consumers feel in the moment can dictate whether or not a brand succeeds or fails. So, in order to even be remotely successful in today’s market, brands have to connect with people on a deeper level by appealing… Continue Reading

From the Heart: Purpose-Driven Branding

From the Heart: Purpose-Driven Branding

Emotional Appeal One of the best ways a brand can get consumers’ attention is by tugging at their heartstrings. By creating emotional connections, brands have been able to bond with consumers and win their loyalty in the process. However, many brands are now looking to further deepen those emotional connections for more benefits. This is… Continue Reading