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Author Archives: creme

What is Required on Your Food, Beverage or Supplement Label?

What is Required on Your Food, Beverage or Supplement Label?

Do you have a new food, beverage, or dietary supplement product? Do you know exactly what needs to be your label? Putting all necessary information on your product labels is important for two main reasons: Potential customers want to know more about your products and their ingredients, effects, etc. The government requires certain information to… Continue Reading

7 steps to choosing a color palette for your brand

7 steps to choosing a color palette for your brand

  One of the most important parts of your brand identity is your brand colors. In fact, research has shown that up to 84.7 percent of customers cite color as the primary reason they make buying decisions. Your brand colors affect how your customers perceive your brand, and they create a cohesive look between all… Continue Reading

The best in skin care: what are customers looking for in 2019?

The best in skin care: what are customers looking for in 2019?

  The verdict is in: skin care is the year’s biggest (and most profitable) beauty trend! Bloggers, celebrities, mothers, and millennials alike have joined forces to dive face first into this next big thing, and it’s hard to miss how brands are taking note of and implementing a few key customer-preferred qualities into each of… Continue Reading

Why accessible products are important

Why accessible products are important

  It might feel impossible to think back to a time when consumers didn’t have many product options to choose from. Now with mega-stores like Amazon, it feels like possibilities are limitless. But for millions of Americans with disabilities and limitations, there are still only limited accessible product options. People with limitations or disabilities have… Continue Reading

Alternatives for Plastic Packaging

Alternatives for Plastic Packaging

  A Necessary Evil It is undeniably that plastics are becoming our worst nightmare. They are piling up in landfills by the tons and causing chaos to the environment. Worst of all, plastic cannot be avoided. Larger plastics are breaking down into micro-plastics that are invading our water and food sources. But for brands, plastic… Continue Reading