It is such a great honored to be featured as an alumni designer of SDCC. I owe so much to my professors, Candice and Maelin.
At SDCC Lauren’s bright spirit, positve attitude and passion for packaging stood out. Building a successful career in design is a journey and we wanted to catch up and find out how this determined designer ended up in Holland. The year she graduated from City was really tough, as the bubble had burst and jobs were not easy to find. In Lauren’s wise words she “left no stone unturned”. She began her career in San Diego doing graphic design for a furniture company and got the basic experience she needed before moving to New York. She applied for every kind of job even ones she was not yet qualified for in hopes her work would be seen. Although she wasn’t sure if it was the best approach, it worked and she got an interview for an art director position at Victoria’s Secret. She was truthful in her interview and was offered a graphic design position instead thus getting her foot in the door of the beauty packaging world. That led her a few years later to her dream job at Avon designing fragrance bottles and packaging.