Menu Get Started
Designing Brands People Crave | 305-814-8680

Are Innovator’s DNA different?

A new study, published in the book The Innovator’s DNA, finds the most influential, innovative people have 5 skills that distinguish them from everyone else.

  • Questioning—posing queries that challenge common wisdom
  • Observing—scrutinizing the behavior of customers, suppliers, and competitors to identify new ways of doing things
  • Networking—meeting people with different ideas and perspectives
  • Experimenting—constructing interactive experiences and provoking unorthodox responses to see what insights emerge
  • Associating—drawing connections between questions, problems, or ideas from unrelated fields

When using these skills—questioning, observing, networking, and experimenting, researchers found it triggered associational thinking to generate new businesses, products and services. Most of people believe creativity happens all in the brain, but this new study illustrates that one’s ability to create innovative ideas is not just a function of the mind, but also a function of behaviors. This means that if we change our behaviors, we can improve our innovative abilities.

Leave a reply