Innovation is new thinking that creates value.
Many believe that innovative is something completely brand knew and never been known by man before. When in fact it is much more broad than that. According Tom Standage from the Economist Innovation Awards, he says “Innovation is new thinking that creates value. It is a combination of new ideas and creating value by taking out into the world and it making happen.”
As a designer of new brands and products, I am always to create fresh, new designs. I enjoy creating visuals that I know customers will want. Creating freshness and value to every design.