Summer Promo: Designs to Create Vacation Vibes
Victoria’s Secret released a summer promo with three limited edition fragrances—Grapefruit Kiss, Coconut Temptation, and Pomegranate Pleasure. They brought to mind summer nights full of romance, fun, parties, and refreshing, mouth-watering fruit juices. I designed the bath and body packaging.
Each fragrance was inspired by delectable summer fruits. Grapefruit Kiss was an aromatic citrus scent, flirty and tantalizing. Coconut Temptation was a sweet, tropical fragrance that conjured images of beach getaways. Pomegranate Pleasure was fresh, tart, and captivating. We wanted the line to feel connected while also reflecting the distinct personality of each of the three scents.
Victoria's Secret
- Package design
The Project:
Victoria's SEcret Bath
and Body Packaging
We designed the bath and body packaging to evoke the energy, vibrancy, and electricity of a summer vacation. The bright colors of the labels popped and caught the eye. A clean, white, minimalistic typography left the focus on the floral imagery, which is used in each to tie the line together, but positioned differently to highlight separate parts of the plant.
Grapefruit Kiss
For Grapefruit Kiss, the juicy pink and deep red captured the feminine fun of a hot summer night. In particular, the heart-shaped leaf pattern represents nature and romance.
Coconut Temptation
Coconut Temptation’s ocean blue and vivid green inspire fruity flirtation while tying into the tropical scent. The nature patterns are reminiscent of island exploration and botanical beauty.
Pomegranate Pleasure
Pomegranate Pleasure combines zesty orange with metallic magenta, thus invoking warmth and summer sizzle. Also, the bloom brings a Hawaiian-inspired feel, a shout-out to leis, luaus, and tropical fun.
The results
Bath and body packaging for the summer promo tied the scents together cohesively while providing an individual story for each one. They laid the ground for a successful limited edition summer run.
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